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Sanctum (by Faisal Khan) - Issue #9

Digital Sanctum
Dear Reader,
Let us start with this statement: “You can be pro-Palestine without being anti-Semitic”. The Palestinian people have suffered so much injustice at the hands of the Israeli government.
It takes a lot of moral courage to stand up and make your voice heard. As someone who works with Jewish people and companies from Israel all the time, this time, I did not have to think of the repercussions of raising my voice. You don’t stand up for people because they were wronged. You stand up for people who are too weak to fight.
Let us hope that the Palestinian people live to see another day, and that too of peace and prosperity.
Stay well. Stay safe, and say a prayer for them.

A lesson in 'obsolescence'
Let’s start with the very obvious, what does the word obsolescence mean?
Cambridge Dictionary:
Cambridge Dictionary:
Read that again: “no longer useful or needed”. Imagine being called that, that you are no longer needed or no longer useful. You might have seen this happen to your working father, or brother, or uncle, or aunt, or sister, or grandmother. One day, someone decided that they are no longer useful or needed.
Terrible thought if you ask me.
Let me give you a perspective that many don’t seem to think of. Even in the bleakest of circumstances, there is hope.
Never Lose Hope
Never Lose Hope
When do you become obsolete?
Think of yourself as a factory.
This is something we don’t usually think about but should. You should be looking at yourself as a factory. When you graduate from college or university, you are a brand new factory and are in prime shape.
You are the very latest, and the greatest thing that has come out of the production line (i.e. graduated).
Think of yourself as something that produces a widget - this widget could be a product or a service. You are the most efficient price point, or latest technology kind of service, that you can put out. You could be an accountant, you could be an architect, you could be a computer programmer, you could be an operations manager, or you could be a basic BBA, MBA, etc.
Now visualize yourself as a factory machine, and you’re producing this product/service you graduated in. How does this factory look like after, say, 15, 20, or 30 years of working?
In most cases, you might retire (if you are lucky), or most likely, you would be let go. That’s it - you stop making a living. Many people are let go because they are no longer needed.
Think about that: they are no longer needed.
They are no longer productive, no longer optimum, no longer able to produce the product and the service at the price point that is required.
Then they are let go. It can happen to your father, it could happen to you, your spouse, your sibling, your cousin, your aunt, etc., or your best friend or colleague
So, if you start your career at the age of 25, you graduate from college, etc. you start working (as a factory). What will happen after 15 years of running like a factory?
At this point, things start taking their toll and the machinery starts failing. You are not as strong or as agile at 40 as you were when you were 25. And you’re not as fast a learner used to be. After 15 years, things start aching, you need rest, you need sleep, you need medicine, you need vitamins, you need a lot of things.
Gradually, you realize that you could be let go at some time and this threat looms larger each day.
If you feel that 15 years is not such a long time, okay, then let’s take 20 years at the age of 25. If you start at the age of 45, you are now looking at a factory that is 20 years old. Now imagine physically getting up, sitting in the car, and driving to some industrial manufacturing town.
If you are working in a factory that is 20 years old, what do you see? You see a lot of old machinery, you see a lot of people - including you - trying to work with this old machinery, and trying to keep it up and running. You, and your colleagues in this system, are straining to keep up production and make things work as smoothly as they did when the factory was new. However, you are mostly playing a catch-up game and failing at it.
The production may be antiquated, it may be outdated, it may not be up to par, or it may not be using the latest technology, or be at the latest price point.
While right next door is another factory, or some young lad or young lass has come out from college or university and she/he is 25 years old. Now try competing with them. Think of it as a marathon or a 100 meters run - they are 25; you’re 45. Try thinking of bench pressing or swimming 50 meters against a 25-year-old while you are 45. It’s not going to be easy.
So, the imminent threat is there while you, as a factory, are not efficient anymore. What choices do you have? What are your options? Well, there are three possible scenarios. And the two are very obvious. The third one is the one that I want to give you perspective on and where the hope lies.
Option One: Be Obliterated
So the first option is that you will be driven out of business.
Whether you like it or not, other factories will catch up and whatever you are producing as a product or a service is going to be antiquated, out of their buy price point, not efficient enough, not latest enough, not modern enough, and not technologically advanced enough to compete.
When this time comes, pray that you have some savings because you know at the age of 45 suddenly you find yourself unemployed, and finding employment again is going to be very difficult. So I hope you have savings for the rest of your remaining career and your remaining natural life. Chances are high that you probably won’t have such savings.
Option Two: Voluntarily Surrender
The second option is that you are cognizant of this threat and you voluntarily go out of business, rather than being driven out of business, and being killed by slow death.
You say, “You know what? I throw in the towel. Thank you, I quit.”
Again, this leads to the same conclusion: you hope that you have some money lying around. Because you are now unemployed and might not be employed anytime soon since your skills are not up to par. And again, let’s hope you have the money to lead a retired life for the rest of your natural life. This is going to be difficult, but that’s the hope. In scenario one and scenario two, you know, the end result is that you have money saved up for your retirement.
Option Three: Retool Yourself
But there is a third option, a third option that we don’t consider. Consider that factory example I gave you earlier. Imagine walking into that factory and looking at that obsolete machinery. You start dismantling it; you start breaking it down; you start taking it apart; you remove all the machinery until you’re left with nothing but a clean factory floor.
And now you’re going to put in new machinery. What does this mean? It means you are going to disappear for six, eight, nine, 10 months, a year, or however long it takes and you’re going to retool yourself.
You’re going to re-educate yourself; learn a new skill or polish your existing skills; you’re going to upgrade your skills. A lot of people have a year or two worth of savings; a lot of people can beg borrow and survive one year while they go back to college or hit the books or go through a retraining program. They may not have money to last for the rest of their natural life as for retirement purposes, but they certainly can muster up enough money to survive for one year.
And that is what you are going to do. In order to avoid obsolescence, you retool yourself, you re-educate yourself. Those that retool and re-educate themselves every five years or every 10 years in a major manner, get to survive.
I will say that again: Those that re-educate themselves and retool themselves every five years or every 10 years in a major manner, get to survive.
All others? Obsolescence is catching up.
It’s like there’s a Doberman running after you and you can’t outrun it. Sooner or later, the bite is coming and it is going to be painful. If you want to secure your future, get into the habit of reading, get into the habit of learning, and more importantly, get in the habit of disappearing for six months to a year after every five years. Use that time to re-learn and retool yourself. Only when you retool yourself, can you compete with that 25-year-old who’s come next door with a new factory?
You and they now have the same tools. They may differ in size and capacity, but they are the same tools nonetheless. And you have the added advantage of being a seasoned person who has lived through some economic upturns and downturns. Now, you not only have the advantage of a few years under you but you have also been blessed with a new machine, a new factory; now, you can compete.
The only way to beat obsolescence is to continually re-educate yourself and retool yourself. If you don’t, then I hope to God that you have the money to survive for the rest of your natural life.
YouTube Video
With the Doberman reference above, why not share both a joke and some reality. This is Richard Pryor from 1979. Whilst it is a comedy skit, you will notice the reference to the injustice that is still being served out to African-Americans in the United States today.
Anyways, enjoy the comedy routine.
Richard Pryor's 1979 Joke About Police Still Applies  | Netflix Is A Joke
Richard Pryor's 1979 Joke About Police Still Applies | Netflix Is A Joke
Life Hack
Screwed up today in front of a customer? This is the best life hack I have come across so far.
Life's Funny Hacks
Life's Funny Hacks
E-Mail Templates
No matter what you say, email is still ever so powerful and here to stay. Whilst we may have many different versions of instant messengers, etc. the one thing we still hold on to as our very own is our email. This is why you are still receiving this newsletter at your email address.
Ever wondered what the sales emails of some well-known companies look like? I mean, not just the one or two emails you get, but the entire template thread? The good folks at Amplemarket did just that and hence they came up with Good Sales Email. As it says on their website: Learn how some of the best companies are doing sales, by looking at their email campaigns.
Good Sales Email.
Good Sales Email.
Click on a company, and you can actually see the entire campaign thread, the frequency of posts, the variables, etc. Good Sales Email offers a great birds-eye and a zoomed-in view of the sales emails that these companies send out.
Post Script
Next week onwards, I would most likely be changing the provider for this newsletter. I’ll keep you updated if you need be on the lookout for any changes.
Did you enjoy this issue? Yes No
Faisal Khan
Faisal Khan @babushka99

Digital Sanctum: For 30 plus years, I've been thinking of launching a newsletter, a mailing list of sorts. Over the years, I've collected and curated over 125,000+ web links. Information/stuff that I find worthy to share. This is my newsletter to share all that. Its not focused on any 'one' thing and it is not associated with my professional field of banking and payments. It is a weekly read that has information that one would consider fun, interesting, etc. to read. I hope you subscribe and come along for the ride.

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Faisal Khan, LLC. 11535 K-Tel Drive, Suite 6117, Minnetonka, MN 55343, USA